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Self-publishing in 2025 is tougher than ever, mainly because of AI. Thousands of quickly generated, low-quality books are flooding Amazon, making it harder for genuine authors to shine. Readers are overwhelmed, and good books can get buried under mountains of junk.
To stand out, authors need to focus on authenticity and originality. Unique voice, deep emotional storytelling, and niche expertise are things AI struggles to fake well. Branding also matters more — personal connections with readers through newsletters, podcasts, or social media help build trust.
High-quality covers, blurbs, and first chapters are critical. Readers often decide in seconds whether to buy a book. Investing in a strong brand identity will signal professionalism at a glance.
Authors can also leverage their humanity as a selling point. Sharing the real story behind the book or the emotional journey while writing it can make a powerful connection with readers who crave authenticity.
Remember: AI can create words. You create meaning. That’s your advantage.
To stand out, authors need to focus on authenticity and originality. Unique voice, deep emotional storytelling, and niche expertise are things AI struggles to fake well. Branding also matters more — personal connections with readers through newsletters, podcasts, or social media help build trust.
High-quality covers, blurbs, and first chapters are critical. Readers often decide in seconds whether to buy a book. Investing in a strong brand identity will signal professionalism at a glance.
Authors can also leverage their humanity as a selling point. Sharing the real story behind the book or the emotional journey while writing it can make a powerful connection with readers who crave authenticity.
Remember: AI can create words. You create meaning. That’s your advantage.
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