How to Use AI Like Gary Vee: Strategy First, Execution Second

AI is here, and it's changing everything. But as Gary Vee says, the way you use AI determines whether it elevates your creativity or replaces your role. If you're simply an order-taker, AI might outperform you. But if you're a strategic thinker, AI becomes your most powerful tool.

Gary doesn’t use AI to just execute tasks. He uses it to think. For example, he once prompted ChatGPT to analyze whether the clean-shaven look was making a comeback, tying it to marketing strategies for companies like Gillette. This isn't about asking AI to "make a logo"—it's about using it to shape decisions.

This mindset shift—from automation to augmentation—is crucial. AI isn’t meant to replace creative thinking; it's here to amplify it. When leveraged strategically, AI can save you hours and spark new angles you hadn’t considered.

The key is to engage AI like a collaborator. Treat it as a brainstorm partner, not a robot. Gary emphasizes that AI can help creatives get more done in less time—not by replacing them, but by supercharging their output.

Bottom line: If you're creative and strategic, you’re safe. Use AI to make your ideas sharper, your workflow faster, and your insights deeper. The future belongs to those who think with AI, not those who fear it.