Quality Control in Self-Publishing: Why It Matters and How to Improve

Quality control is one of the most underestimated aspects of self-publishing. Authors often rush to publish and overlook the importance of professional editing, proofreading, and formatting. Unfortunately, readers are quick to notice errors and will not hesitate to leave negative reviews.

A common mistake is assuming that self-editing is enough. Every author, no matter how skilled, has blind spots when it comes to their own work. Hiring a professional editor (developmental, copy, and proofreader) can significantly enhance the quality of the final product. Budget-conscious authors can consider alternatives like using services from Reedsy, Upwork, or connecting with freelance editors through writing communities.

Formatting is another crucial area. A poorly formatted ebook or print book can ruin the reading experience. Software like Vellum (Mac) or Atticus (Windows/Mac) makes professional formatting more accessible. Those who aren’t tech-savvy should consider hiring a formatter to ensure their book looks polished across different devices.

Cover design is also part of quality control. Despite the saying, readers do judge a book by its cover. Investing in a professional cover designer who understands your genre can dramatically boost your book's credibility and appeal.

Ultimately, treating your self-published book like a "real" product — investing time and money in its quality — is the only way to compete with traditionally published books. It’s about respecting your readers and giving them the best experience possible.