It’s ironic: the more immersive and flashy digital trends become—think virtual influencers, live shopping, VR worlds—the more people seek simplicity. Newsletters are winning because they offer the opposite: calm, clarity, and curation.
Virtual experiences are exciting but also exhausting. Everyone’s selling, performing, or promoting. Newsletters bring it back to basics: Here’s what you missed. Here’s what matters. Here’s what’s real.
The contrast is exactly what gives newsletters their strength. When people step out of the digital spectacle, they want grounded, human content. A thoughtful newsletter is the new digital detox.
In a world chasing pixels, text has become powerful again.
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