✍️ What Is a Self Publishing Company and Should You Use One?

In today’s publishing landscape, authors have more control than ever before. But with so many options, it's easy to feel overwhelmed. One path that’s grown significantly is working with a self publishing company — but what does that actually mean?

What Is a Self Publishing Company?

A self publishing company helps authors bring their books to life — without going through a traditional publisher. You still retain ownership, control the rights, and make the big decisions, but you receive support along the way.

Unlike a traditional publisher that invests in your book and pays royalties, a self publishing company typically charges you for services. Think of it like hiring a team to build your house — you’re still the owner.

Services They Offer

Most self publishing companies offer packages or à la carte services such as:

Professional editing and proofreading

Interior layout and formatting

Custom cover design

ISBN registration

Print-on-demand setup (Amazon KDP, IngramSpark, etc.)

E-book conversion and distribution
Pros and Cons

Pros:

You maintain full creative control

No rejections or long wait times

Professional look and feel

Support for first-time authors

Cons:

Costs can vary widely

Some companies are more interested in sales than service

The quality of work depends heavily on the provider

Red Flags to Avoid

Not all companies are reputable. Be cautious of:

Overpriced packages with vague descriptions

Promises of instant bestsellers

Claims of “free publishing” that hide hidden fees

You not owning the ISBN or rights

How to Choose Wisely

Ask for a detailed quote

Review past client books

Ensure you retain all rights

Check reviews on Google or writing forums

Final Thoughts

A self publishing company can be an amazing partner if you're looking to publish your book professionally without losing control. Just do your homework — and protect your voice as an author.