Is YouTube the New Pinterest of the Internet?

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Is YouTube the New Pinterest of the Internet?



Here’s a thought that might feel weird at first:
YouTube is slowly turning into Pinterest.

No, not in design. Not in aesthetics.
But in how people use it. And if you’re a creator still chasing subscribers, daily uploads, and endless Shorts… this shift matters more than you think.

Let’s break it down.

🔍 Search Is the New Subscription

Ask yourself:
When’s the last time you clicked on the Subscriptions tab on YouTube?

Now compare that to how often you search for something like:

  • “How to make vertical videos”

  • “Top AI tools for solopreneurs”

  • “2-week meal plan”

  • “Workout for busy parents”

The truth is, search is how people use YouTube now. Just like they use Pinterest — to find answers, inspiration, or solutions. Not to stay updated with a creator.

This means one thing:
If you’re still optimizing your content to “grow your subs,” you’re missing the point.

🧠 Usefulness > Entertainment

Sure, entertainment still wins — but even that is being repackaged.

Creators aren’t just making content to be liked. They’re making searchable, savable, shareable resources:

  • Tutorials

  • Frameworks

  • Transformation stories

  • Explainers

This is the same type of content Pinterest thrived on — the “pin now, use later” model.

Now it’s happening on YouTube too.
Except instead of pinning, people are watching and applying.

📈 YouTube = Video SEO, Not Social Media

If YouTube is becoming Pinterest, then you — the creator — need to start thinking like a content strategist, not an entertainer.

  • Your titles are your headlines.

  • Your thumbnails are visual blog covers.

  • Your channel is a branded library of solutions.

  • Your goal is to show up in search, not scroll.

That’s why the YouTubers who grow today aren’t necessarily the ones with charisma — they’re the ones with clarity.
They make content that gets found, not just followed.

✊ Final Thought

The creator economy is shifting. YouTube isn’t where people go to “catch up” anymore — it’s where they go to solve something.

YouTube is no longer a content feed.
It’s a discovery engine.

And in that world, creators who treat their videos like marketing assets — not just uploads — are going to win.

If this resonates with your strategy, subscribe to this Substack.
I’m breaking down what’s actually working on YouTube, without the guru fluff.

Or hit reply — let’s build your channel like it’s a content business, not a content graveyard.

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