What to Do After Publishing Your Book on Amazon

Publishing your book on Amazon is a huge achievement, but it’s only the first step. Many authors think that once their work is online, sales will roll in on their own… but that’s not the case. If you want your book to reach more readers, you need to take action. Here are some strategies to get it noticed:

1. Your book won’t sell itself

Share it with your friends, family, coworkers, and acquaintances. Don’t limit yourself to social media—if someone has a YouTube channel, a blog, or a website, ask them to mention it. The more doors you knock on, the more chances you have of reaching new readers.

2. If you don’t want to learn marketing, get help

Marketing is not optional if you want to sell books. If you don’t have the time or interest to learn it yourself, hire someone who knows how to promote your work. A good professional can help you reach your target audience faster and with better results.

3. Use local opportunities

Public libraries, free events in your city, and nonprofit organizations looking for speakers can be great places to get noticed. Public speaking and sharing your experience as an author not only increase your visibility but also build trust in you and your work.

4. A podcast is not a magic wand

Having a podcast can be a great tool to connect with your audience, but it won’t guarantee immediate sales. If you decide to start one, do it with a long-term mindset, focusing on building a community—not just on selling.

5. Create a weekly digital newsletter

A free newsletter, supported by AI tools to create valuable content, can be key to staying in touch with your readers. Share it on LinkedIn and other professional networks. Consistency and useful content make people look forward to your messages and remember your book.

Conclusion

It’s easier than ever to sell a self-published book today—but only if you’re willing to invest time and patience. Success doesn’t happen overnight: learn about marketing, surround yourself with people who can help you, and take advantage of every opportunity to showcase your work. Your book deserves to be read, but you’re the one who must open the door for it.