Why Your Book Cover Isn’t Selling

 Why Your Book Cover Isn’t Selling

A book cover is often the first impression readers have of your work. In many cases, it’s the deciding factor in whether someone picks up your book or scrolls past it online. Unfortunately, many great books don’t sell well simply because their covers fail to grab attention or communicate the right message.

One common mistake authors make is designing a cover that appeals to them personally but doesn’t fit the expectations of their genre. Readers rely on visual cues—colors, fonts, and imagery—to quickly decide what type of book they’re looking at. If your cover doesn’t align with what they expect, they may skip it without ever reading the description.

Another issue is low-quality design. A book may be brilliantly written, but if the cover looks amateurish, readers will assume the content isn’t professional either. Investing in a high-quality design can instantly increase your book’s credibility and sales potential.

Your book cover should not only look good but also work as a marketing tool. It needs to stand out in a crowded online marketplace, be readable as a small thumbnail, and make readers curious enough to click and learn more about the story inside.

In the full podcast episode, we dive deeper into what makes a cover effective, common mistakes to avoid, and how to redesign your book’s cover for maximum impact. If you want your book to sell more copies, improving the cover might be the most powerful step you can take.