Why YouTube is a Writer’s Best Ally

For many authors, marketing feels overwhelming. Social media moves fast, trends come and go, and it’s hard to know where to invest your time. Yet one platform stands out for its long-term benefits: YouTube. More than just a video site, it can be a writer’s most reliable ally in reaching new readers and building a lasting presence.

Unlike other platforms where content disappears quickly, YouTube videos continue to work for you long after you hit publish. A single video can bring in viewers weeks, months, or even years later. This makes it ideal for authors who want to create content that grows steadily without having to post constantly.

On YouTube, you can share your expertise, discuss your book’s themes, or even document your writing journey. These videos help readers feel more connected to you as an author. When people know, like, and trust you, they’re far more likely to buy your books and recommend them to others.

YouTube also boosts your visibility in Google searches, meaning your channel and your books are easier to discover organically. With simple, consistent content, you can build an audience that genuinely cares about your work, without relying on paid ads or complicated marketing tactics.

In the full podcast episode, we dive deeper into how YouTube can become your secret weapon as an author. Learn how to create content that resonates, grows your audience, and ultimately helps you sell more books while spending less time chasing algorithms.