How Google Sites Could Crush WordPress (If Google Ever Decided To Try)

 

How Google Sites Could Crush WordPress (If Google Ever Decided To Try)

The Sleeping Giant

WordPress powers more than 40% of the web. It’s the go-to platform for everyone from solo bloggers to global brands. But quietly sitting in the background is Google Sites — a free, integrated, nearly invisible tool that most people underestimate.

While WordPress dominates through flexibility, plugins, and a vibrant developer community, Google Sites hides in plain sight, offering simplicity, speed, and zero maintenance. It’s not glamorous, but it works — and it’s backed by Google’s unmatched ecosystem.

The Comparison: Power vs. Platform

WordPress wins on versatility. Google Sites wins on simplicity and reliability. But here’s the thing — Google hasn’t even tried yet.

What Happens If Google Cares

If Google ever chose to update Sites — adding APIs, app integrations, monetization, SEO management, and even a marketplace — it could instantly level the field. Imagine building and publishing a website directly from your Google Drive, backed by Gmail, Docs, Sheets, and Search Console in one unified workflow.

That would make Google Sites not just a competitor — but an existential threat to WordPress’s dominance.

The Real Question

The only reason Google Sites isn’t crushing WordPress today is because Google hasn’t pointed its full attention toward it. If they ever do, it wouldn’t just change how websites are built — it would redefine what a “website platform” even means.